Fastech Fashions A Struggle for Survival Anurag Chaturvedi Neera Jain Ankur Roy Case Study Solution

Fastech Fashions A Struggle for Survival Anurag Chaturvedi Neera Jain Ankur Roy

PESTEL Analysis

“Fastech Fashions is a well-known fashion brand known for its stylish designs and exquisite materials. Founded by Anurag Chaturvedi and Neera Jain, Fastech Fashions caters to the fashion-conscious customers of India. The brand is known for its signature brand of handmade jewelry that is crafted using traditional techniques and modern designs. Fastech Fashions is an established brand with a presence in both domestic and international markets. However, with the increasing competition, Fastech Fashions

Financial Analysis

1) Overview Fastech Fashions (India) is a leading fashion house that has been in business for more than a decade now. Founded in 2003, Fastech has a vision of creating luxury apparels using traditional techniques of weaving, dyeing, and embroidery. Fastech produces a range of apparels that includes dresses, tops, and bottoms for men and women. The brand is known for its unique designs, high-quality materials, and affordable prices.

Marketing Plan

In the marketing world, brand loyalty remains a paramount concept. Brand loyalty is the belief that one brand is better than another, based on perceived value, brand awareness, and overall consumer experiences. As consumers, we have the power to create brands out of our products. In this article, I will provide a brief summary of a marketing plan for Fastech Fashions, including the challenges it faces, its target audience, and the specific marketing strategies it plans to use to maintain its brand loyalty. Challeng

Recommendations for the Case Study

Fastech Fashions Pvt. Ltd. Is a chain of fashion retail stores with two units in Punjab and one in Uttar Pradesh. he said With its roots in Delhi and Rajasthan, the company was initially aimed at supplying apparels to the small towns and cities of India. However, it has now expanded its base to Punjab, the heart of India’s agricultural belt, where it has made a name for itself by stocking trendy, stylish, and affordable clothes. The company’

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This is an interesting case study in Fastech Fashions. Fastech Fashions, is one of the leading fashion retailers in India, which has been struggling to survive amidst increased competition from online shopping sites. The company is engaged in retail of apparels and other fashion products, with a focus on women’s wear. The challenge that Fastech Fashions faces is to attract customers to its physical stores while still keeping up with the convenience of online shopping. The company’s stores have been struggling to find customers,

VRIO Analysis

In 2018, India’s fashion industry was valued at $16.7 billion. But as of September 2021, it was only $11.8 billion. In 2017, there were 63,000 fashion designers in India. Today, only 50,000 designers can say they work in the industry full-time, and 34,000 do so for a living. In 2017, there were 1,0

Porters Model Analysis

The Indian garment industry (IGI) has evolved over several decades. From the early 1900s, when cotton was a rare commodity and a high quality saree was only affordable for the well-to-do, the IGI evolved to meet the changing demands of the Indian economy, evolved into a thriving multi-billion dollar industry. The current industry is based on the Indian production, export, marketing and sale of the garments made from Indian textiles to international retailers. With

Case Study Analysis

In a society where luxury fashion has become a status symbol, Fastech Fashions, a small but powerful player in the industry, is facing a struggle for survival. Despite being a highly respected brand in its segment, its products are priced higher than its rivals. I joined the brand in 2015, and since then, I have been witness to its rapid rise. The company, started by two visionary entrepreneurs, Ravi Dhankar and Ankit Gupta, had the aim to create innovative and fashionable products