Mysore Deep Perfumery House Scaling a Family Business Tulsi Jayakumar Case Study Solution

Mysore Deep Perfumery House Scaling a Family Business Tulsi Jayakumar

Financial Analysis

Mysore Deep Perfumery House is a family-owned, leading perfumery and branding house with operations in South India and beyond. With operations in all major cities, including Chennai, Bangalore, and Hyderabad, Mysore Deep Perfumery House employs over 1500 people. Mysore Deep Perfumery House’s key businesses include producing and selling perfumes and soaps. Market Segmentation: The primary market for Mysore Deep Perfumery House

Porters Five Forces Analysis

Mysore Deep Perfumery House is one of the oldest and largest organic perfumery houses in India. It was set up in 1948 by the renowned Tamil family of perfumers – the Thambus. Today, they have over 700 employees and are involved in producing over 200 perfumes, over 5000 new and innovative blends each year. In 2018, I was approached by a group of family members, who wanted to take the business into the global market and

SWOT Analysis

My deepest and darkest family business story. My father was a famous artist, and my mother’s art has taken pride in the national and international art market. Her husband was an engineer who worked for the government, and she used to run the home. We always had everything we needed. In the early 90’s, I decided to give my parents’ work and my mother’s workload more time and resources. I left the university and started my career as a lawyer. As a lawyer, I was earning a good salary and was managing

PESTEL Analysis

Mysore Deep Perfumery House, a family business, is scaling its growth with a major expansion plan. The company has recently acquired a 40-acre plot near the railway station in Mysuru and a 25,000 sq. Meter warehouse and office space in BTM Layout, Bengaluru. look at these guys The company plans to double its production capacity by the end of 2014. The expansion plan has been developed keeping in view the growing demands for perfumes and cosmetics in the market. The new warehouse will have

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It was the year 1997 when I moved to Bangalore for a fresh graduate position. I was a part of the 9th batch from Mysore University. We all were from a family run business. My father, a hard working, good looking and smart man, who always encouraged me to pursue my dreams, used to come in and take a look at our books, every now and then. He would always find a way to motivate me, by encouraging me to learn about the business. One day, when he was gone for a

VRIO Analysis

Saying that deep fragrances and scented candles have been part of our lives for centuries, it is a fact that many of the world’s most celebrated perfumers and brand owners have come out of Mysore, Karnataka, India. Mysore Deep Perfumery House is a small family business, started by Jayakumar in 1988, with the mission to produce high-quality perfumes and fragrances using ancient and modern techniques of perfumery, utilizing local ingredients, and creating scents that em

Problem Statement of the Case Study

In 2007, my grandparents, T.P. and Pushpa Jayakumar, founded Mysore Deep Perfumery House to revive traditional Indian fragrance making techniques. I took a position in their perfumery in the city of Mysore, Karnataka, India, in 2012, and became an integral part of the company. I learned about the company’s unique approach to fragrance making. They use traditional methods and ingredients from India, such as basil, jasmine

Case Study Analysis

I am a 42-year-old writer and mother of two children. When my husband and I left India and took up a new job in the United States, we moved to a small town and found ourselves struggling with a lack of direction in terms of personal, professional, and family goals. The problem grew so severe that we decided to create a business, and we eventually set up Mysore Deep Perfumery House. First, we were overwhelmed by the initial financial and logistical requirements, and we quickly learned that we needed more than just financial