The Good Feet Store Sponsoring College Athletes in the Name Image and Likeness NIL Era Kimberly Whitler Christopher P Puto Stephen E Maiden Case Study Solution

The Good Feet Store Sponsoring College Athletes in the Name Image and Likeness NIL Era Kimberly Whitler Christopher P Puto Stephen E Maiden

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I am a longtime sports and fitness buff, with a passion for helping athletes. I began training and coaching athletes at a local gym many years ago, and today I own and operate Good Feet. Good Feet is a brand that specializes in shoes, socks, and athletic apparel for men, women, and children. As a store, we offer a variety of high-quality shoes and apparel, designed to support athletes and enhance their performance. Last year, I was approached by one of my loyal customers,

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“This year, every eligible athlete in the United States is getting paid,” says Kimberly Whitler, a college football analyst and The Good Feet Store founder. “That means their entire athletic career is being profited from, even if they are a walk-on. This is the most exciting and disruptive business model of the NIL era, and we’re proud to be one of the first companies to sponsor the NIL rights of our athletes.” She is right; NIL was the first new marketing tool to

BCG Matrix Analysis

“Good Feet has chosen to support student-athletes in their NIL activities, including sponsoring their athletic endeavors, such as team sports, community service, academics, etc. blog here This activity can have a significant impact on the lives of college athletes and their college athletic department. For The Good Feet, the sponsorship opportunity not only benefits the athletes, but also promotes their brand and products to a wider audience. The sponsorship also brings positive publicity to The Good Feet, thus driving sales and generating revenue. By sponsoring

Case Study Analysis

In 2017, Nike shocked the world by releasing a pair of shoes designed by its Creative Director, Virgil Abloh, called the “Nike Dame 9.” The shoes were a nod to his background as a hip-hop artist, and featured the rapper’s signature Dame-esque design. This groundbreaking project introduced the world to the concept of the “Nike Dame 9” as a high-tech footwear with a design that is both distinctive and unique to its mak

Problem Statement of the Case Study

Section: Problem Statement of the Case Study As college athletes grow older and seek new opportunities, they are increasingly asked to share their likeness and their image. The growing trend of name, image, and likeness (NIL) sponsorship of athletes is also causing issues for the NCAA (National Collegiate Athletic Association). This case study focuses on how The Good Feet Store, a shoe retailer, sponsored its athletes and benefitted from this new trend in college sports. Section:

Porters Model Analysis

I had the privilege of attending a College Basketball game with my dad in June 2018. weblink As I was walking into the arena, I was approached by a team sales rep who was holding up a shoe that resembled the one that I owned and had been wearing for the past year. She smiled and said that The Good Feet Store sponsors NIL, a brand that aligns itself with college athletes’ freedom to be themselves and use their talent in any way they see fit. The rep explained that they have sponsored a handful